MOSALSK, Russia ? the trail into city is a track that is potholed moving villages of log cabins and fallow areas that speak towards the poverty who has gripped this section of central Russia so long as anybody can keep in mind.
But on a lane where geese waddle through dirty puddles, a brick building holds crate upon crate of the region’s one valuable harvestable commodity: human being locks, a lot of it obviously blond.
For the international beauty industry, it is golden treasure.
“Nobody else has this, no one in the field, ” said Aleksei N. Kuznetsov, the building’s owner. “Russian locks is the better in the field. ”
Buyers of human being hair, a lot of them small-scale Russian and Ukrainian itinerant operators whom offer to hair processors like Mr. Kuznetsov, flock to bad areas such as this. Money in hand, they spend little amounts for the head’s worth of tresses sheared from women that usually have few economic options.
Very Long desired for wigs and toupees, peoples locks has become in specially sought after for locks expansion procedures much more affluent nations. Dark locks from Asia and Asia is more abundant, but blond along with other light shades are respected with regards to their general scarcity and as they are more straightforward to color to fit just about any woman’s natural color.
The biggest market is the usa, where thousands of beauty salons provide locks extensions. African-American ladies have traditionally used hair extensions, nevertheless the trend among women with lighter locks happens to be popularized by celebrity recommendations through the loves of Jessica Simpson and Paris Hilton.
Great Lengths, a company that is italian major provider towards the united states of america, has calculated the US retail marketplace for locks extensions at $250 million yearly, or just around 3 % associated with whole hair maintenance systems market. Continue reading For Russia’s Bad, Blond Hair Is Snippet of Silver